Surrly

Surrly is an iOS dream journal with AI-assisted interpretation. We designed, developed and released this internal studio side project in the App Store over three months in summer 2025. The work covered the concept, interface, app development and launch preparation.

Surrly — dream journal home screen

Services

Product concept
A dream journal with voice and text entries and AI-assisted interpretation.
UX/UI
Recording dreams, history, onboarding and the interpretation flow.
iOS development
AI-native app development and bug fixing.
Subscriptions and launch
Subscription flow, App Store optimisation and App Store release.
Localisation
A process for preparing the interface and marketing materials for 15 regions.
Surrly — AI dream interpretation

A dream is easiest to record before it fades. We designed quick voice and text entry: recent entries appear on the home screen, and a new one takes a few taps.

Surrly — journal entry flow

We worked on interpretation so it would draw on the specific entry, its themes and symbols.

Surrly — app experience overview

We developed the app with an AI-native approach. We prepared onboarding and subscriptions, carried out App Store optimisation, and built a localisation process for the interface and marketing materials across 15 regions. We fixed bugs and brought the app to release.

Project details

Format
Internal studio side project
Period
Summer 2025, three months
Platform
iOS