Brand, web & software
Bright Futures is an independent studio in Berlin. We work with founders and product teams on brands, websites and software, from the first prototype to improving a live product.
We help make complex technology understandable, design clear user journeys and turn them into working software. We bring visual identity, interface design and development together so the product looks, communicates and works as a whole.
Approach
We start by discussing the task, its constraints and the people the product is for. We then develop initial ideas as designs, user flows or prototypes so the team can discuss and test them.
We develop the chosen direction with the team, drawing on feedback and the product’s actual needs. Scope and timing are agreed before the project begins.
Technology
We use AI in research, design and development to build working prototypes, test technical assumptions and automate repetitive tasks.
We deliver websites and apps with their source code. We test design decisions in working interfaces, taking real data, interface states and product constraints into account.
Brand
We create and develop brands, from positioning and brand foundations to visual identity and its use across products and communications. We also design marketing materials for existing brands.
from €5,000
Web
Structure, copy, design and development for product websites. We help explain what the product does, how pricing works and what people can do next. We also design and build SaaS products for B2B and B2C.
from €5,000
Software
Core user journeys, onboarding, subscriptions and interfaces. We build a first version or help develop an existing product.
from €10,000
R&D
We explore solutions to existing problems and investigate new use cases. We build prototypes in code and test product and technical assumptions with users or design partners. You get a working prototype and findings to guide further development.
from €6,000
Every project has its own scope, complexity and requirements, so we price each one individually. We work for a fixed fee, with the scope, deliverables, timing and price agreed before we start. You know what you will receive, when it will be ready and what it will cost.
Engineering & launch
We can help with research, product design, development or launch. Start with a pre-launch review or a technical assessment: we examine the code and architecture, identify problems and propose a plan for improvements. We agree on the review scope upfront; infrastructure setup and ongoing support are quoted separately.
Launch preparation
We help take a prototype through to launch. We review the code and core user journeys, then address agreed issues with access control, data and error handling. We set up the environment and release process, and hand over the source code and instructions.
Infrastructure
We set up environments, automated builds and deployments, domains, monitoring and backups. We help teams spot errors, release updates and recover from failures.
AI integrations
We add AI features to products and workflows. We design the user interaction, connect models and data, and implement access controls, spending limits and error handling.
The studio is led by Sergey Kruglov, a product designer and builder with more than 14 years of experience. He was the founding designer at LALAL.AI and led design at 4K Download.
Sometimes asked questions
Can you work on an existing product?
Yes. We work on individual user journeys, new features, websites and design systems. We can take on one task or several related areas.
Can I bring a prototype built with AI?
Yes. We can start with a prototype from Lovable, Cursor, v0 or another tool. We first review the code, user journeys and environment. Then we agree on the work needed for launch, the timeline and what we will deliver.
What kinds of products do you work on?
Most of our experience is with AI products, audio and video tools, and web, mobile and desktop apps. The portfolio includes LALAL.AI, Ai Video Cut, Waveroom and 4K Download.
Can you take an idea to its first release?
Yes. We define what belongs in the first version, then design and build it. For Surrly, an internal studio project, we took an iOS app from idea to App Store release, including subscriptions, app store optimization and localization for 15 regions. View the Surrly case study.
What if the problem isn’t clear yet?
We can begin by exploring the problem and building a few prototypes. This helps us test user journeys and understand technical constraints before development. Vana Labs is an example of this approach.
What will we receive at the end?
Depending on the task, a brand system, working website, prototype or app. We hand over source files and guidance for further work. We agree on the deliverables before the project starts.
How do you communicate?
We communicate mainly asynchronously: we review designs and prototypes and record decisions in writing. We agree on feedback points in advance and meet when a conversation would help resolve a question.
Who will I work with?
A project manager handles communication, gathers feedback and coordinates the team. Designers and developers join as the work requires. We agree on the team before the project starts.